NOTE
Two decisions this year set a ceiling nobody has modelled
The networks held pricing for a decade. Two regulatory decisions this year set a ceiling the models have not incorporated.
Evidence · 5 cards
Take rate is the product of interchange, network fees and value-added services. Regulation has historically targeted only the first, which is why prior rounds did little damage. These decisions reach further.
The effect is on terminal value rather than near-term earnings, which is why the market underreacts. A capped monetisation rate changes the growth rate in perpetuity even if next year's number is unaffected.
The offset is value-added services, which remain unregulated and are growing faster than the core. Whether that is enough depends on mix arithmetic that is now the central question for the sector.
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