CALLTSLA
Tesla: the price cuts bought volume and gave back the margin
Each round of price reduction has produced less incremental volume than the last while costing the full margin. That is a demand curve flattening, not a share strategy.
The driver is price elasticity. Each price cut trades margin for volume, and when the volume response decays the trade becomes value-destructive rather than share-accretive.
The elasticity is measurable across the price actions. Incremental volume per point of price reduction has declined with each successive round.
The position: short on Tesla, entry locked at publication and the exit dated rather than open-ended. The target is stated in the call block above and the horizon with it. Sized to the catalyst rather than to conviction, with the invalidation written into the kill-switch card instead of left implicit.
A genuine demand re-acceleration would restore elasticity and invalidate the pricing argument.
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