RESEARCHGOOGL3 months ago929views

Alphabet: monetisation is improving on mix rather than on price

The platform is monetising better on the same transaction. That is a product outcome rather than a pricing decision, and it does not invite the same response.

Arjun Mehta@arjun_mehta

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This is research, not financial advice. Calls lock at publish and are graded by the market; they can be and often are wrong. Do your own research and consider your own circumstances before acting.