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Subscriber economics after the growth-at-any-cost era.

Willingness to pay was tested directly and the answer was better than the model assumed.



Contribution per transaction turned positive across every major market this year, not just the mature ones. Scale now helps rather than hurts.
Total revenue per user on the ad-supported tier has passed the equivalent subscription tier in the largest market. The cheap plan is the profitable one.
Contribution per transaction turned positive across every major market this year, not just the mature ones. Scale now helps rather than hurts.